SUAVE X PINKLOMEIN
PROJECT FOCUS
SITE SCOUTING / MURAL PRODUCTION / GUIDED GUEST MURAL EXPERIENCE / CONTENT CREATION
ATLANTA, GA
THE PROJECT
2023
The mural experience–Shaping a Suave launch event into an immersive art experience and social story between guests and the artist
SITE SCOUTING & PROCUREMENT
DESIGN CONSULTATION
MURAL PRODUCTION
CONTENT CREATION
OUR ROLE
PARTNERS
Suave is known for their making a wide variety of hair care products for different hair types and needs. They planned to introduce new designs by artist, PinkLomein, for their Lush & Coily line in Atlanta and approached UXD to craft a mural for the event.
THE CHALLENGE
We crafted a concept that transformed a mural to be displayed at the event into a collaborative experience that immersed event guests into the artist experience–allowing them to have a part in creating the mural alongside the artist and become a part of the story.
UXD was responsible for scouting the event location, consulting the mural art development, production of the mural, facilitating the guest-assisted mural experience, and lead media strategy and production
THE APPROACH
The two-hour launch event–held at Wild Heaven Brewery in Atlanta’s West End District–resulted in an engaging mixer where ATL guests met the artist, learned about the new line, and helped create a one-of-a-kind mural over drinks and small bites.
Following the event, guests received a care pack containing photos and clips from their experience at the event that could be shared with their own audiences.
THE OUTCOME
THE ARTIST
Ashley Price also known as PinkLomein, is a Houston based artist. She has created a platform of art, built on empowerment and positive affirmations. Her artwork has been an inspiration to many around the world. Ashley creates colorful, bold, and powerful art that makes the viewer feel good inside. Ashley has been painting and illustrating as a full-time artist since 2014.
ATLANTA, GA
SERVICES
2023
SITE SCOUTING & PROCUREMENT
Our mission was simple: find a cool place in Atlanta where people can come together and interact with the art at anytime.
We combed the city and carefully selected a venue that offered both indoor and outdoor spaces—creating an ideal atmosphere for the product launch and the mural experience.
DESIGN CONSULTATION
With the launch of a new label design created by artist and brand partner, PinkLomein, the idea was to recreate the art as a mural in full detail and color. We consulted the team in the preparation and process of translating the design from its original digital state to an identical large-scale mural.
MURAL PRODUCTION
PinkLomein came to the table with a wonderful design, and we worked diligently to ensure that her artistic vision was beautifully translated into the mural. For the mural experience, we prepared a seamless transition for guests to join in and contribute to the mural, transforming the venue into a canvas for creativity and collaboration.
THE MURAL EXPERIENCE
Event guests were invited to get their hands dirty and join the mural painting process, making the engagement a hands-on and personalized experience. They even got a chance to embed their signature into the mural—now who else can say their name is forever a part of an original PinkLomein mural?!
CONTENT CREATION
Our content team documented every moment of the event, resulting in a collection of shareable content given to the event guests, allowing the energy and excitement to ripple outward to new audiences.
